Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we´ve loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers?The Book Business: What Everyone Needs to Know® introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the twentieth century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an accessible question-and-answer format. The authors, veterans of ´´trade publishing,´´ or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. 1. Language: English. Narrator: Kyle Tait. Audio sample: http://samples.audible.de/bk/tant/016239/bk_tant_016239_sample.mp3. Digital audiobook in aax.
Exploring and explaining more than 80 of the world´s most important theories and big ideas about trade, commerce, and management, this book offers a fascinating look at the world of business past and present. A perfect primer on the fundamental tenets of the subject, The Business Book sheds light on some of history´s most important milestone developments and the key business strategies used by leading thinkers and gurus from Henry Ford to Steve Jobs. Each influential business idea is explained clearly and simply using stylish infographics, easy-to-understand explanations, and step-by-step mind maps, making the world of trade and commerce accessible to everyone from students and those working in business to would-be entrepreneurs. It also features inspirational business ideas and over 100 memorable quotations.
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include: The power of peripheral referrals and how to create content for your ´´third circle´´ Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Scott Stratten. Audio sample: http://samples.audible.de/bk/adbl/005848/bk_adbl_005848_sample.mp3. Digital audiobook in aax.
Practical ideas from the best brains in business. This is a sharp, jargon-free guide to the core curriculum of an MBA program. MBA in a Book shows how to master the big ideas of business and use them in a practical way to build and enhance career success. Great business thinkers, such as Michael Porter, Rosabeth Kanter, and Bill George of Harvard Business School; Paul Argenti of the Tuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Senge of MIT; the entrepreneur and inventor Dean Kamen; and the financial innovator Michael Milken are just a few of the best brains in business, providing the intellectual nourishment that will help you play the game of business at the highest level. 1. Language: English. Narrator: Arthur Morey. Audio sample: http://samples.audible.de/bk/rand/001916/bk_rand_001916_sample.mp3. Digital audiobook in aax.
When you become an author, you instantly become more credible in the eyes of your clients, prospects, family, and friends. Discover the power writing a book can have on your personal and professional life by understanding how your author status can radically increase revenue streams and catapult your business to levels previously unimaginable. 1. Language: English. Narrator: Michelle Prince. Audio sample: http://samples.audible.de/bk/blak/013136/bk_blak_013136_sample.mp3. Digital audiobook in aax.
Book authorship - for personal promotion, to create powerful ´´lead generation magnets´´ for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune - is the most proven, most powerful activity a person can take! Casting yourself in the role of a published author can foster authority, credibility, believability, and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is more easily commandeered by the book author than by anyone else. These are just a few of many good reasons to learn how to become a published author and how to use that status and your book to accomplish your particular goals - exactly the information roads traveled with you here by Adam Witty and Dan Kennedy. Together, they probably have more experience as published authors and with assisting entrepreneurs and business professionals in becoming published authors and promoting themselves, their businesses, or their causes with books than anyone else on the planet! 1. Language: English. Narrator: Dan Kennedy, Adam Witty. Audio sample: http://samples.audible.de/bk/acx0/018545/bk_acx0_018545_sample.mp3. Digital audiobook in aax.